Big Tech companies have largely built moats around their online properties, which helps serve their advertising-focused business models. There’s no crossing over - no interoperability. Twitter users must stay on Twitter and TikTok users must stay on TikTok if they want to interact with accounts on those services. But on Facebook, or TikTok, or Twitter, you can’t cross over to another social network to leave a comment on someone’s account. When you call someone on the phone, it doesn’t matter if they use Verizon or AT&T or Cricket Wireless - as long as their phone has service, they can pick up and talk to you. Without the TCP/IP protocol, for instance, we wouldn’t have the internet. In computer science, protocols are technical rules for processing and transmitting data, shared standards to which everyone agrees to adhere. Beyond the social network itself, it is building the technical foundation - what it calls “a protocol for public conversation" - that could make social networks work more like email, blogs or phone numbers. It's really sad.”īluesky, though, has bigger ambitions than to simply supplant Twitter. “There's a line where the harm of unchecked disinfo exceeds the benefits of direct, authentic communication. “Really wondering about where the line is to leave the other place,” wrote - or “skeeted” Ocasio-Cortez recently, expressing concern about how Musk's Twitter will handle next year's presidential elections. Journalists, academics and politicians - the users who helped make Twitter into the culture's zeitgeist - are also flocking to the app (if they can score invite codes). Alexandria Ocasio-Cortez, and Dril, a humorous account that grew out of “weird Twitter” and has been poking fun at Musk since the billionaire took over the platform, are active users. It works like Twitter.”īut can Bluesky replace Twitter? Prominent Twitter users such as the model Chrissy Teigen, U.S. “And you can see it in the way that the the system is designed. “It was designed to replace Twitter,” said Sol Messing, who worked at Twitter as a data scientist until January and is now associate professor at New York University's Center for Social Media and Politics. It also helps that Bluesky grew out of Twitter - a pet project of former CEO Jack Dorsey, who still sits on its board of directors. Musk is not on it - and this might be part of the appeal for those longing for the way things were before the Tesla billionaire bought Twitter and upended nearly everything about the social network, from rules against harassment to content moderation to its system for verifying prominent users' identities. Bluesky, the internet's hottest members-only spot at the moment, feels a bit like an exclusive club, populated by some Very Online folks, popular Twitter characters, and fed up ex-users of the Elon Musk-owned platform.
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